Saturday, October 4, 2008

Canadian Business Magazine- Pursuit of Happiness

A little while back, I illustrated for Canadian Business Magazine’s September Issue. The article was called, “Pursuit of happiness”, by Sharda Prashad. Just to summarize, the article was about employees spending their bonus on others and in return, would reap more happiness than if they were to spend it on themselves. Prashad writes “There’s been a lot of research that ironically shows that money doesn’t buy happiness.”

Here were my initial concept/sketches:

The AD went with the little girl blowing the dandelion made of ribbons; which conveyed feelings of wishful giving

Final Line Art

Final Coloured Illustration