Sunday, April 17, 2011

MAKEOVER for National Mortgage News

A while back, I had the opportunity to do a fun illustration for National Mortgage News. The article was about lenders trying to entice buyers to purchase a property by making some small but impactful ‘cosmetic’ repairs to the property. Here were some of my initial roughs. I focused on two different concepts: the first being a ‘cosmetic’ change and the second focusing on the idea of lenders enticing buyers. The art director went with the hair cut concept. Here are some progression shots from lineart art to final: I have another variation of this illustration in blue. The blue one went to print but the yellow one remains my personal favourite. I hope you enjoyed this post. Next weekend, I’ll be posting about how I deal with one day deadlines. I’ll be referencing a specific assignment that I did for Business week. And because you’ve read up this far, I’ve posted the illustration below :-) ~Bye for now

1 comment:

rinaj said...

I like the yellow one definitely better than the blue one, very strong colours!
In my opinion, the concept of the mural hair is also very appealing.